Assistant Director, Enrollment Communications
Important
This position is no longer available.
Summary
Position Title
Assistant Director, Enrollment Communications
Department
Enrollment Management
Status
Full Time/Exempt
Job Summary
The Office of Enrollment Management is actively seeking a qualified candidate to provide essential marketing & communications support. This role will be tasked with developing, implementing, managing and measuring the effectiveness of comprehensive and strategic communications strategies that support the Office of Enrollment Management.
Supervisory Responsibilities
- Provide support to communications coordinator.
Duties/Responsibilities
- Oversee the development and planning for communication strategies that engage, inform
and inspire our target audience. Individuals may be assigned to focus on specific
populations that include:
- Parents and families
- Sophomores and Juniors (High School)
- Incoming Freshmen & Transfer students
- Graduate Students
- Student Financial Services
- Oversee SEO, SEM and the Google advertisement strategy, and provide suggestions for improvement when needed.
- Oversee and implement advertisement purchases for platforms such as TikTok, Instagram, and Facebook
- Supervise and guide the Communications Coordinator, overseeing their development and effectively delegating tasks.
- Assist with the development of compelling communication materials, including emails, social media content, print materials, and website updates.
- Demonstrate a keen understanding of campaign success through insightful analytics.
- Monitor and analyze engagement metrics, continuously refining communication strategies for optimal impact
- Under the supervision of the Director, Enrollment Communications, work collaboratively with campus partners to ensure that messaging is accurate, consistent and aligned with the organization’s goals and values
- Provide photo and video support, as needed for events
Required Skills/Abilities
- Proven experience in communications or a related field
- Strong writing, editing and proofreading skills
- Ability to work collaboratively with cross-functional teams
- Experience with social media platforms and content management systems
- Excellent critical thinking skills
- Excellent problem-solving abilities
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines
- Have a thorough understanding of digital marketing and communication principles and techniques, including advertising, SEO, and analytics
- Be able to work independently, meet deadlines, and work flexible hours (including occasional evenings and weekends, as necessary)
- Experience with graphic design and video editing is a plus
Education, Certificates, Licenses, & Experience
- Bachelor’s degree in marketing, advertising, (visual) communications, English or graphic design
- Experience with CRM systems (Technolutions’ Slate experience is preferred)
- Demonstrated record producing excellent printed and digital material that conveys a message with clarity
Physical Requirements
- Must be able to lift and carry equipment and supplies weighing up to 20 pounds.
- Must be able to bend, stoop, and reach.
- Manual dexterity to efficiently operate a computer keyboard and other business machines.
- Adequate hearing to communicate effectively in person and by phone.
Important Note
This is not an exhaustive list of all responsibilities, duties, and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.
To Apply
Interested applicants are asked to submit a copy of their resume, cover letter and list of references along with a completed JU application to Michele Roth to mroth3@veosonica.com.